The Challenge
Staying informed about competitors, industry trends, and market changes requires hours of manual research across multiple sources. UK SMBs often lack dedicated market research teams, yet missing critical market shifts can mean lost opportunities and competitive disadvantages. Traditional research methods are time-consuming, often outdated by the time reports are compiled, and rarely integrate with internal business data.
The AI-Powered Solution
Moterra’s AI Innovation Platform transforms market research with its AI Research Assistant that monitors competitors, analyses industry trends, and delivers real-time insights. The system uses DeepSeek via AWS SageMaker to process current information from trusted sources, validate data across multiple references, and present findings in actionable formats—all while maintaining complete privacy of your search interests and business strategy.
Business Benefits
- Time Efficiency: Convert hours of manual research into instant insights, with comprehensive competitor analyses delivered 85% faster.
- Strategic Advantage: Identify market trends earlier and respond to competitor moves more quickly.
- Better Decision-Making: Cross-reference external market data with internal business information for more informed strategic planning.
Real-World Impact
A retail chain with 17 locations across southern England was blindsided by a competitor’s rapid expansion into their territory. After implementing Moterra’s platform, they established automated tracking of competitor activities, property listings, and local planning applications. The system detected a planning submission for a competing store in their highest-performing location three months before construction began. This early intelligence allowed them to launch a customer loyalty program ahead of the competition’s arrival, successfully retaining 87% of their customer base during what would have been a significant revenue threat.
“The market intelligence we get from Moterra’s platform gives us the same competitive edge as companies with dedicated research teams. We spotted a pricing shift in our industry weeks before our competitors reacted, allowing us to adjust our strategy and capture 14% additional market share.” — Marketing Director, UK Home Furnishings Group
How It Works
The platform’s AI Research Assistant uses DeepSeek models via AWS SageMaker to conduct sophisticated web searches, analyse results, and synthesize findings. Unlike public tools, all research happens within your private AWS environment, ensuring competitors can’t track your research interests. The system integrates with the Internal Data Assistant to complement external research with your internal market intelligence, providing context-rich insights that combine fresh market data with historical company knowledge.
🔒 Moterra AI Keeps Your Data Private
- All AI processing happens within your private AWS environment
- No data used for model training or shared with third parties
- Fully compliant with UK and EU data protection regulations
- Complete data sovereignty—your information stays under your control
Getting Started
Implementation takes 2 weeks, including configuration of custom monitoring parameters for your specific market interests and competitors. The platform includes a market intelligence dashboard that can be shared with key stakeholders. Book a 45-minute competitor tracking demonstration where we’ll set up live monitoring for your top 3 competitors and show exactly how the insights are delivered.
